Industry Solutions

How can retail teams use AI for customer support and product knowledge?

Retail teams use AI for customer support and product knowledge: answer order and returns questions, enrich product data, and power site search with embeddings. RAG over the live catalogue and policies keeps answers accurate and citable, while function calling reaches order management systems. Start with support deflection, measure containment, then expand into catalog operations.

Key facts

API surfaceOpenAI-compatible /v1/chat/completions with streaming for chat experiences
Data groundingEmbeddings and RAG are live for product, policy and FAQ content
Order lookupFunction calling connects the assistant to order and returns APIs
Structured outputJSON mode returns categorized tickets, attributes and enrichment records
DeploymentCloud, VPC, on-prem or air-gapped
Pricing modelFlat monthly self-serve plans; no per-token billing on self-serve
Free tierFree plan with 2 free AI models; 14-day full-access trial
Endpoint roadmapImages, audio, moderation, files and batch are coming soon

TL;DR

  • Deflect support with cited answers over policies, shipping rules and product data.
  • Use embeddings to power semantic product search and catalog enrichment.
  • Connect order systems through function calling so answers use live data.
  • Serve multiple languages from one API for cross-border storefronts.
  • Measure containment and repeat-contact rate, not just deflection.

How it works, step by step

  1. Pick one contact reason with high volume, such as where-is-my-order or returns eligibility.
  2. Index policies, shipping rules and product FAQs with embeddings and keep the index refreshed.
  3. Expose a read-only order lookup tool with customer authentication handled by your service.
  4. Draft answers that cite the policy or product source, and refuse when no source is retrieved.
  5. Run the assistant in a side panel for agents first, then open it to customers.
  6. Track containment, escalation and repeat-contact rates, and review weekly.
  7. Expand to catalog enrichment and semantic search once support quality is stable.
1Pick one contactreason with highvolume, such as2Index policies,shipping rules andproduct FAQs with3Expose a read-onlyorder lookup toolwith customer4Draft answers thatcite the policy orproduct source, and5Run the assistantin a side panel foragents first, then6Track containment,escalation andrepeat-contact

Try it yourself

Open the RAG sandbox →

Support deflection that actually resolves

Deflection only counts when the customer does not come back with the same issue. Build the assistant around resolution:

  • Order status: fetch live status through a read-only tool rather than reciting a policy page.
  • Returns and exchanges: apply the actual eligibility rules to the specific order.
  • Shipping questions: answer from current carrier and delivery rules with citations.
  • Product compatibility: retrieve specifications and answer fit or usage questions.

Every answer should say where it came from, and offer a human handoff when confidence is low.

Product knowledge and catalogue enrichment

The same embeddings that power support can power search and catalog work. Generate missing attributes, normalize titles and descriptions, and translate product copy into your storefront languages. Use JSON mode so enrichment output lands in a schema your PIM can validate and import.

Human merchandisers review bulk changes; the model proposes, your rules dispose.

Multilingual storefronts and seasonal peaks

Multilingual chat and embedding models in the 30+ model catalogue let one integration serve multiple locales, which helps when support coverage does not scale with traffic. Flat monthly self-serve plans keep costs stable through promotional peaks, unlike per-token billing that spikes with volume.

Load-test before a major sale and watch latency, not only correctness. Streaming responses make long answers feel faster to customers.

Measuring what matters

Track containment rate, escalation rate, repeat contact within seven days, and customer satisfaction on handled conversations. Audit a sample of transcripts weekly for policy accuracy and tone. A model or prompt change should be judged against the same numbers, with a rollback plan if they regress. Review the sample against the same rubric each week so drift is caught early.

Honest comparison

CapabilityPlugskyScripted chatbotBuilding in-house
Policy answersRAG with citations over live contentStatic decision treesYou build ingestion and evals
Order lookupFunction calling into order APIsForm-based integrationCustom orchestration
Product searchEmbedding-based semantic retrievalKeyword search onlyVector stack to operate
LanguagesMultilingual chat and embedding modelsPer-locale scriptsDepends on hosted model
Peak load costsFlat monthly self-serve plansLicensed seatsFixed GPU capacity
Time to launchDaysWeeks of flow designQuarters

Frequently asked questions

How do we keep answers accurate as policies change?

Refresh the retrieval index whenever policies, shipping rules or products change, and include the source revision in logs so a wrong answer can be traced to stale content.

Can the assistant look up a customer's order?

Yes, through a read-only tool you expose. Keep authentication and authorization in your own service, and pass only the fields required to answer the question.

What about abusive or off-topic messages?

The moderation endpoint is coming soon. Until then, apply your own input filters and hand off to human agents when a conversation leaves support scope.

Should we put the assistant in front of customers immediately?

Start with an agent-assist side panel for a week, review transcripts, then open it to customers on the highest-volume contact reasons.

Can it handle multiple languages?

Multilingual chat and embedding models handle mixed-language catalogs and support traffic. Evaluate answer quality per locale before enabling each storefront.

How do we control costs during sales peaks?

Self-serve plans are flat monthly with fair-use usage, so traffic spikes do not change your bill. Review the live pricing page for current plan details.

What is live today?

Chat, streaming, JSON mode, function calling, embeddings, RAG and agents are live. Images, audio, moderation, files, batch, assistants, responses and fine-tuning are coming soon.